No do you fuck (although I was at a shocking seminar recently where they recommended the latter two. Why I don’t care if this is the death of Facebook – (and what you should do regardless)ĭo you care that Yahoo or AOL isn’t a big platform that you can use to reach your audience? Do you still post Squidoo pages? Ezine articles? Well I know I’m not as most people get their news from it now, so if Facebook removes this then it could go downhill… but I don’t care. I’m sure I’m not the only one using the platform in this way. It’s to get my news fix from the pages that I follow. If I have time, I then head into the wild world of the main newsfeed but my main goal from this isn’t to check other people’s status updates.
I’ve added all the people I want to see all the posts from into a close friends group and always check this. Now I’d like to think the smart guys and gals at Facebook know what they are doing but I know my behaviour on the platform has changed over the years so I presume I’m not alone. Cost will increase further due to increased competition and the savvy marketers will follow the eyeballs to new platforms (that are likely underpriced at that point). If people stop using the platform then there is nobody to engage with your promoted post/ad.
It’s just lack of understanding in most cases but either way it needs mentioning. People never used to think twice about forking out a ton for TV, radio and print ads despite the lack of data, but laser targeting your audience on Facebook… budgets get discussed.
Facebook ads will get more expensive – I’ve surprised they have remained so low for so long so fully expecting the cost to rise at some point.I’ve already been classing it as pay to play for ages as the organic reach is only about 10% but there some other potential implications and risks of this latest change: So it’s going to be even more pay to play. Posts from pages are going to be shunned in the feed in favour of posts from friends… unless they get shit loads of high value (wordy) comments… but they will know if you are trying to game the system by asking for comments so that won’t work apparently. Why?īecause *gasp* they are changing their algorithm. Today was just a flood of Facebook posts. The first thing I usually do in the morning is log in to my accounts and check all the latest goings on in the digital marketing world.